Packaging
From canned beverages to product labels and retail packaging, this collection highlights my approach to creating packaging that is both visually compelling and strategically designed. Each project focuses on combining strong branding, thoughtful layout, and attention to detail to create designs that stand out on the shelf and connect with consumers.
Dry Theory is a non-alcoholic canned beverage brand created to offer a sophisticated, cocktail-inspired drinking experience without the alcohol. As part of this branding project, I developed the complete visual identity, including the logo design, flavor-specific can artwork, packaging layout, and nutrition label. The project involved balancing modern, premium aesthetics with clear consumer communication, resulting in a cohesive brand system that extends across multiple flavor variations while maintaining a consistent and recognizable identity.
